Published on : Thursday, January 10, 2019
Each of Delta’s five-star products as well as the boarding passes will have a colour of their own.
The number of boarding groups will be increased to reduce the crowd around the boarding area before the passengers’ zone or group is called.
Delta believes that this initiative will streamline the boarding process.
Tim Mapes, Delta’s Senior Vice President and Chief Marketing Officer says that customers value consistency and want to know what to expect when they travel. They listen to what customers say including the fact that they feel stress at the boarding gate.
These new colours will be displayed on the boarding screens and signs at the gate. A gradual rollout will take place on delta.com and the Fly Delta app.
Other airlines such as United Airlines and American Airlines have worked on their boarding process to combat the passengers crowding near the gate during the boarding time.
There are three colours on the boarding pass – blue, red or purple. Red is for first class and Sky Priority customers. Blue indicates economy. A different shade of blue indicates premium economy seats with extra legroom. Purple is used only on flights with Delta One premium service.
People with disabilities or those who need extra boarding assistance are unaffected by the colour system as they can still board early.