Published on : Saturday, February 27, 2016
In a bid to tap the tourism potential of Latin America, Beijing launched its latest promotional campaign in several cities of the region. A series of activities were introduced on Wednesday to make the Latin Americans familiar with the available tourism resources China has to offer.
A conference themed “Glamorous Beijing” was held by the Beijing Commission of Tourism Development (BCTD) at Windsor Atlantica Hotel, introducing the city of Beijing, its main places of attraction, tourism infrastructure, and several types of specialty tours.
In addition to the conference, a photo expo on “Glamorous Beijing” was also inaugurated in the Rio Sul mall.
According to the promotional event, Beijing has already taken steps to attract tourists, such as reimbursements of local taxes for foreign tourists and preferential policies in favor of international tourism agencies.
The tourism promotion activities which has started in Brazil will also be taken to La Paz, Bolivia, and Montevideo, capital of Uruguay.
Brazil is an important source of tourists to China, and this year marks the 30th anniversary of a sister city tie between Rio de Janeiro and Beijing, notes Song Yu, the BCTD’s director and secretary-general of the World Tourism Cities Federation (WTCF).
Song stressed that Rio will host the Summer Olympics this year, which is a good chance for Brazil and China to increase cooperation in the tourism sector.
Tags: beijing, tourism promotional campaign