Published on : Monday, January 11, 2016
Virgin America, the California-based airline known for bringing the fun and style back to flying, and Modernism Week, an annual festival in Palm Springs that highlights the mid-century modern design that Palm Springs is known for, are partnering to create an interactive vintage modern exhibit at the airline’s gate at Palm Springs International Airport (PSP) during the festival from February 11-21, 2016. In a nod to the golden age of flying and Virgin America’s own stylish flight experience, the partners have teamed up to design a chic, mid-century take on the traditional airport gate through a unique real-world exhibit that will include late 1960s era lounge chairs with matching ottomans, tables and Lucite lamps – all set atop a chic mod rug at the airline’s PSP gate. Designed by Marc Joseph of the Wonderama vintage furniture and art boutique in Palm Springs – which launched during Modernism Week 2015 – flyers traveling to Palm Springs during this year’s Modernism Week on Virgin America will be stepping back in time. The gate exhibit will also include a custom-made backdrop by Los Angeles artist, Nat Reed, who is renowned internationally for his interpretations of the “Familiar Modern.” Reed’s last show, “Post-Fabricated, Reimagining the Already,” was a highlight of Modernism Week last year.
“The City of Palm Springs is thrilled Virgin America and Modernism Week, two globally famous brands known for incredible style and sophistication, have partnered to celebrate the magic of ultra-cool Palm Springs and all that our legendary resort destination has to offer,” said Mayor Robert Moon. “It’s just more proof Palm Springs truly is like no place else.”
Virgin America first launched its service to Palm Springs in 2011. The airline has since expanded its seasonal PSP service to daily nonstop service six days a week from SFO-PSP as well as nonstop flight service from PSP-JFK. Virgin America is known for its signature mood-lit aircraft and stylish design with three custom-designed classes of service, touch-screen personal entertainment and an on-demand food and cocktail menu on every flight. Virgin America has been named the “Best Domestic Airline” in both Condé Nast Traveler’s Readers’ Choice Awards and in Travel + Leisure’s World’s Best Awards for the past eight consecutive years.
“With a focus on design, Virgin America has always been about bringing the magic and style back to flying – and we’re excited to partner with Modernism Week to add a touch of 60s glamour to the airport at Palm Springs through this unique exhibition”, said Virgin America Chief Marketing Officer, Luanne Calvert. “The exhibit is a fun nod to the best in design, and we look forward to making travelers headed to this year’s Modernism Week feel like their last name is Draper – with a beautiful in-flight experience on Virgin America and a welcome at PSP like no other.”
The airline is also launching a “Let Modernism Fly” fly-away contest for a chance to win a stylish getaway for two to the Modernism Week festival in Palm Springs, including roundtrip flights on Virgin America, four-night accommodations at The Saguaro Palm Springs and premier tickets to the hottest events. In addition, guests at Virgin America’s PSP gate who dress up in their mid-century throwback finest between February 11 and 21 and post a photo with the hashtag #LetModFly will be automatically entered for a chance to win a complimentary upgrade on the airline.
“We are excited to partner with Virgin America on this promotion and encourage all travelers to visit the vintage gate display at the Palm Springs International Airport during Modernism Week,” said Modernism Week Board Chairman, J. Chris Mobley. “The airline’s commitment to quality design and to Palm Springs as a destination is very much appreciated by our attendees, who travel here from all over the world.”
Modernism Week’s signature February festival takes place February 11-21, 2016, highlighting mid-century modern design, architecture, art, fashion and culture in the Greater Palm Springs area of Southern California. The annual 11-day festival features a rich array of events including the Modernism Show & Sale, tours of iconic homes, architectural walking, biking and double-decker bus tours, a world-class lecture & film series, tours of the historic Annenberg Estate at Sunnylands, a Palm Springs Walk of Stars dedication for architect Richard Harrison, vintage fashion, classic cars, garden tours and a vintage travel trailer exhibition.
In addition to a Main Cabin that offers custom leather seating with a deeper, more comfortable pitch, Virgin America’s First Class cabin offers plush white leather seating with 55 inches of pitch, 165 degrees of recline and lumbar massagers. The carrier’s Main Cabin Select service offers 38-inches of pitch, free food and cocktails, an all-access pass to media, dedicated overhead bins and priority check-in/boarding. The Red entertainment platform offers guests their own seatback touchscreen, with +20 latest release films, TV, interactive maps, videogames, a 3,000 song library, surround sound technology and an on-demand menu, which allows flyers to order from their seatback any time during a flight.