Published on : Thursday, February 20, 2020
NYC & Company, the official destination marketing organization of New York City and Auckland Tourism, Events & Economic Development (ATEED) have recently signed a city-to-city tourism agreement. This is hoped to boost up the tourist inflow between the USA and New Zealand.
It’s a two-year agreement and was formalised on February 17th at an industry ceremony at Ōrākei Marae in Auckland. It will help both companies to cross promote their individual destinations and boost up visitorship with the help of reciprocal marketing and promotion.
The agreement will include New York City’s five boroughs to the four corners of Tāmaki Makaurau Auckland, encouraging each destinations’ communities to get connected via storytelling, ideas, business opportunities, and contacts.
The new tourism affiliation between New York City and Auckland comes as Air New Zealand (ANZ) is all geared up in launching a new direct service between the two destinations from October 2020.
To quote ANZ chief strategy, network and alliances officer, Nick Judd, “Our non-stop flight will cut travel time by around three hours, putting New Zealand in easy reach of New York and the Eastern Seaboard.”
Also, the partnership illustrates the commitment of respective destinations toward leading global change around economic, environmental and social sustainability, with special emphasis on sustainable and responsible tourism.
To quote ATEED chief executive Nick Hill, “Like New York, Auckland is committed to addressing the challenges of climate change and this commitment will ensure that the growth in visitor numbers enriches our region beyond the economic benefit, helping us protect and improve our environment, our unique identity and cultural heritage, and quality of life.”