Starwood Hotels’ Reimagined Extended-Stay Element Brand Gains Significant Momentum in North America

Published on : Tuesday, April 26, 2016

starwood-300x109Starwood Hotels & Resorts Worldwide, today announced it will significantly expand its Element Hotels portfolio in North America due to soaring demand for the stylish, sustainable brand.


On track to more than double its North America footprint over the next three years, Element will open another 22 hotels across the U.S. and Canada by 2018 including debuts inPhiladelphia, Charleston and Nashville.

“Element Hotels is experiencing unprecedented growth momentum throughout North America, as well as in a number of key global markets, due to the widespread appeal of the brand’s distinct lifestyle positioning,” said Brian McGuinness, Global Brand Leader, Specialty Select Brands for Starwood. “Sustainability is no longer optional; it’s become a requirement among a growing number of travelers worldwide, and Element is the perfect choice with its clean, modern design and eco-conscious programming.”


Over the past 12 months, Element has opened new hotels in Boston, Miami, Fargo, Bozeman, Basalt, and Vancouver. The brand will pick up even more momentum in North America by entering numerous new markets by the end of 2018, including Chandler, Ariz.; San Antonio, Texas;Moline, Ill.; Syracuse, N.Y.; Bentonville, Ark.; and Huntsville, Ala. The brand will also triple its portfolio in Texas from two hotels to eight hotels by the end of 2018.

Demand is also on the rise for dual-branded hotel developments featuring Starwood’s Aloft and Element brands in key metropolitan markets.Across North America, Starwood will open Aloft and Element hotel projects in Syracuse, N.Y. (Aloft 2016, Element 2018); Austin, Texas (2017);Dallas, Texas (2017); Redmond, Wash. (2017); and Charleston, S.C. (2018).


“Element is seeing tremendous success as conditions for new hotel development continue to improve and owners and developers embrace the versatile brand’s emphasis on smart, sustainable living,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “The innovative Element brand has consistently outperformed its competitive set by offering an entirely fresh perspective on reimagined lodging, and we expect it will continue to grow rapidly in both urban and suburban markets throughout North Americaand beyond.”



As the first major hotel brand to mandate that all properties pursue sustainable certifications, Element is recognized as an industry leader in the eco-space and offers travelers a fresh, completely reimagined hotel experience. Element Hotels feature natural light, modern design, healthy options and eco-minded sensibilities. Guests can fuel their day with the healthy RISE breakfast and wind down with the RELAX evening wine reception – both complimentary.



Spacious studios and one-bedroom suites feature a fluid design of modular furniture, flat-screen LED televisions ranging from 40 to 65 inches, large desks with open shelving, and custom-designed closets. Rooms also include fully equipped kitchens and the signature Heavenly® Bed, while spa-inspired bathrooms feature an invigorating rain shower and dual-flush toilet. Staying on the move is easy with complimentary bikes to borrow and a state-of-the-art 24-hour fitness center. Fast and free WiFi is available throughout every hotel.

Additionally, the Element brand continues to fuel growth worldwide. Following openings in Amsterdam, London and Jiangsu, China, Element is set to debut in London and Tanzania in 2017, and open two more hotels in China, three in the Middle East and two more in Canada by the end of 2018.




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